SEO Web Development

Google looks for certain things in certain parts of your site. This is how it figures out what’s going on and what you’re getting at. It’s not a mind-reader. It’s not a crappy-website-reader either. SEO development includes things like having a proper robots.txt file, good title tag syntax (keywords first—look at this page’s title at the top of your browser for an example), careful use of 301s and canonical tags, and lots of other stuff.

Here’s a critical one: automatic URL path renaming. This pile of big words means rigging your site so that each blog post, page, article (and so on) has a URL that’s descriptive and easy for search engines to understand. Like this page’s URL…

engineindustries.com/services/seo-web-development

…which is friendly and descriptive. As opposed to the kind of mess that could get vomited out due to careless development. Something like…

engineindustries.com/default.asp?sid=%20213/15980705/category=A09-313-2241-2-49-072-HIKE.html

Lots of sites turn out ugly URLs like that, don’t they? Which kind do you feel more confident clicking on?

Here’s another…

For Google to serve up your newest content, it needs to be able to efficiently index your site. Keeping code and content in different server files helps Google index more in less time. Content management systems really help with all this, too.

This isn’t all, of course. We are pros at SEO web development.

“But this is stuff any good webmaster should be doing anyway. Why all the SEO talk?”

We’ll give that a qualified absolutely. As web developers, we work with guidelines like these. But, as SEO web developers, we have to give special focus to what tickles Google’s fancy. And we have to keep up with changes Google makes to its fancy. Which is not infrequent.

Plus, we prefer to develop as part of a larger strategy, incorporating a SEO content plan.

Contact ENGINE today!