E-commerce Setup

Maybe you do online or offline retail… Maybe you don’t. Either way, there’s likely a great way for you to use e-commerce. Here are some starter ideas… plus solutions ENGINE will eagerly deliver.

E-commerce Starter Idea #1: Offer services, not just products. What can you offer to localize your business? Think about what business-to-business solutions you could offer your neighbors. On the contrary, what can you do to globalize—maybe offer off-site consulting in your area of expertise?

There are tons of ways to add e-commerce elements to your website. But integrating with your brand and design is essential. Just think about how unofficial something like this looks: A bright, colorful website has a Store link in its navigation. Clicking Store takes you to a drab page that looks like it belongs on another website entirely. Maybe it IS on another website entirely… How much less likely are you to look for something to buy?

E-commerce Starter Idea #2: Involve your customers.

• Did you know people are more likely to believe in an item that has 10 or more reviews by fellow consumers… even if some are negative?
• How about asking customers to let you send them a regular newsletter filled with helpful articles and coupons… and then doing nothing more, nothing less?
• Offer frequent customers a free product if they’ll make you a video review… then open your video review collection to the masses?

Drupal makes it easy to integrate your online store. It also makes it easy to include accounting, delivery tracking, and shipping power. It also makes adding a new product to your store as easy as writing an email or blog post. Plus, Drupal will automatically give you descriptive URLs that search engines are more likely to pick up on.

E-commerce Starter Idea #3: Give away stuff! Everybody loves free stuff. More importantly, everybody fondly remembers where they got free stuff from.
Scenario: Jen is ready to purchase two items from your e-tail store. On the way, she tosses an item priced $0.00 into her virtual shopping cart. She’s filled with smilies and goodwill. Now she feels like browsing through your store for just a few more minutes…

We have plenty of experience at integrating vendors with payment systems. Too often, payment systems with credit cards and multiple accounts can be a pain. But you know what? We’ll make it easy. Because we like you.

Contact ENGINE to get your e-commerce store up and running. And bringing home major bacon. Or major soy bacon.