Let’s say your website projects exactly the right image for your organization. Then we’re off to a great start… Now how about your other branding materials? Print catalogs? Letterhead? Internal documents? Brochures? Shouldn’t they form a cohesive campaign? We think so…

Tell one story, and tell it well.

Why value consistency between your website, brochures, client delivery systems, and ads? Because not every customer will make up their mind about your product after one encounter. In fact, very few will. These days, repeat contact is the ticket.

Of course, cranking out the same branding imagery and slapping it on various media isn’t the answer. Your message shouldn’t just repeat itself, but…

Key branding elements should shine through again and again.

Scene: A customer stops by your booth at a trade convention. She likes the look of your operation and signs up for your mailing list. Of course, she also signs up for other companies’ mailing lists. And goes about her busy life.

A few weeks later, she receives your catalog and brochure… And they don’t look anything like your convention materials. Who are you, again? She doesn’t make the connection. She tosses your mailer.

Effective print design: reinforce and amplify good web design!

Or maybe your print materials do the trick and she heads for your website, credit card in hand. Again, the same thing. Your print copy wrote a check that your website couldn’t cover. Prospect lost.

ENGINE offers savvy help with branding and designing print materials.

We’ve run entire branding campaigns with success, from websites to wall signs, brochures to buttons.

Our goal is your goal: distribute branding materials that build on each other with a result in mind. That feel like they came from the same company. In a chain of events like this, you have so many opportunities to elevate your brand each step of the way. Think about how many companies don’t get this concept…

Want to take advantage? It’s time to contact ENGINE.