Ubercart

Drupal proved to be a good fit for Ohio’s Westlake Laboratories — mainly so they could take advantage of its extensibility and tremendous Ubercart E-commerce module.

This also meant de-GeoCitying their cluttered and broken look in favor of a minimal custom Drupal theme. The new design flexes to fit the user’s setup, unlike the old design in which page elements rearrange themselves at will and just get crunk all over:

FOG Free Technologies needed to make their cleaning chemicals available online. Engine handled branding, overall online strategy consultation, user-interface design, Drupal theme development, e-commerce development, and search engine optimization and marketing.

The site’s focus is, of course, selling products. Every page is designed to lead to the store, where customers can order with ease.

We created a clean user interface that could easily be expanded as the store’s offerings grew. Its color scheme was inspired by FFT’s environmentally friendly wastewater solutions.

Part of the SEO strategy was making an article-based reference catalog. We brainstormed actual reasons why customers would need FFT products (including many based on true stories), then wrote Solutions for each of these problems. These are all tagged and keyword-conscious, great for SEO.

Tools we used included Drupal, Ubercart, Paypal, and several key Drupal modules like the Drupal taxonomy system and Thickbox.