D.C. Open Government Coalition, a nonprofit dedicated to increasing government transparency, hired us to redesign their Drupal site. They had been using a theme very similar to the stock Drupal theme and needed a visual identity that also helped tell the story of what they do.
Using the colors most commonly linked with the United States government seemed like the right idea — with the most space devoted to white to take advantage of the obvious associations between clean and open. We also used rocket-glare red to draw attention to the Report a Violation item, creating a call to action that stands out without stealing the show.
To streamline the experience for both visitor and editor, we also modified several content types and consolidated some navigation items. For example, combining several of the site’s dynamic content avenues (News, Announcements, etc.) into a single Blog cuts down on clicks — plus readers are much more likely to use RSS when looking at something that acts like a blog instead of a news section.
As a side note we’re very proud to be a part of this project, as we wholeheartedly support efforts to increase government openness.