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3BT: All-Video Edition [Three Best Things 3/22/10 - 3/28/10]

Posted by Jason on Sun, 03/28/2010 - 9:18pm

Logorama by François Alaux

The 2009 Best Animated Short Acadamy Award-winner, and probably the strangest 16 minutes of your week, unless you’ve already been gunned down by Ronald McDonald this week.

[NSFW: Language]


Photoshop CS5 Content-Aware Fill Sneak Peek

This should not exist yet. John Gruber says it’s “indistinguishable from magic.”

But is there already a parody? Of course there’s already a parody.

Fantasyland

The next time some wet blanket takes issue with how much you care about your passions, remind them it could be a whole lot worse; you could be like the fantasy baseball mega-nerds (NO SERIOUSLY, these guys are OFF THE RESERVATION but GOD BLESS EM) in this documentary.

A List of Branding Style Guides: Corporate, Academic and Government Brand Manual/Logo Guideline Examples

Posted by Jason on Fri, 02/19/2010 - 1:46am

We’re about to pitch the creation of a branding style guide to one of our clients. I was putting together an example list of style guides used by well-known companies, planning to include the list in our proposal. But it seemed smarter to expand it into a gigantic list and post it here, so we can reuse it — and you can benefit from it too.

First: What’s a branding style guide? It’s a document meant to ensure an organization’s members are all on the same page as far as official logos, logo usage, colors, fonts, stationery, images, and so on go. It’s good for any organization of any size to think about what messages its print and web materials convey, and then to make sure the whole team stays on message.

Second: Why look at a brand guide made for somebody else’s company? Besides our own reasons for making this list (SEE PARAGRAPH 1), you can learn a ton about branding, design, and identity by studying the materials that guide successful brands.

ONWARD.

A Short List

Just want to see five or so decent style guides, mostly made by organizations you’ve heard of?

The Long List

ABANDON ALL HOPE OF NOT SEEING BRANDING GUIDES, YE WHO KEEP READING. I went for variety and tried to limit the rest of this list just to organizations that most people have heard of. But it’s still the longest curated list of branding style guides on the entire internet… that I know of at least.

Corporate Branding Style Guides (US-based)

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Corporate Branding Style Guides (Non-US-based)

Academic Branding Style Guides

Note: To keep the list from getting absurd, I left out all sorts of perfectly good style guides. But for this category alone, I had to exclude many dozens and dozens. Institutions of higher learning: you people really brand your faces off.

Government Branding Style Guides

Group/Nonprofit/Open-source/ASSORTED Branding Style Guides

Sports Branding Style Guides

Content Management System Branding Style Guides

BONUS BRANDING!!! BRANDING BONUS!!!

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