A List of Branding Style Guides: Corporate, Academic and Government Brand Manual/Logo Guideline Examples

We’re about to pitch the creation of a branding style guide to one of our clients. I was putting together an example list of style guides used by well-known companies, planning to include the list in our proposal. But it seemed smarter to expand it into a gigantic list and post it here, so we can reuse it — and you can benefit from it too.

First: What’s a branding style guide? It’s a document meant to ensure an organization’s members are all on the same page as far as official logos, logo usage, colors, fonts, stationery, images, and so on go. It’s good for any organization of any size to think about what messages its print and web materials convey, and then to make sure the whole team stays on message.

Second: Why look at a brand guide made for somebody else’s company? Besides our own reasons for making this list (SEE PARAGRAPH 1), you can learn a ton about branding, design, and identity by studying the materials that guide successful brands.


A Short List

Just want to see five or so decent style guides, mostly made by organizations you’ve heard of?

The Long List

ABANDON ALL HOPE OF NOT SEEING BRANDING GUIDES, YE WHO KEEP READING. I went for variety and tried to limit the rest of this list just to organizations that most people have heard of. But it’s still the longest curated list of branding style guides on the entire internet… that I know of at least.

Corporate Branding Style Guides (US-based)

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Corporate Branding Style Guides (Non-US-based)

Academic Branding Style Guides

Note: To keep the list from getting absurd, I left out all sorts of perfectly good style guides. But for this category alone, I had to exclude many dozens and dozens. Institutions of higher learning: you people really brand your faces off.

Government Branding Style Guides

Group/Nonprofit/Open-source/ASSORTED Branding Style Guides

Sports Branding Style Guides

Content Management System Branding Style Guides


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What Happens If You Pay Zero Rupees to Register as a South Carolinan Terrorist? [Three Best Things 2/1/10 - 2/7/10]

Via 5th Pillar

  • Indian government workers demand bribes from people all the time. Solution: hand those crooks some worthless currency made especially for bribing. They say it’s working; corrupt bureaucrats are falling back at the sight of people sticking up for themselves.
  • If you want to overthrow the government of South Carolina, first you have to pay a $5 registration fee. Even if this article was a joke, it might still qualify as a Best Thing: Comedy Edition entry, considering South Carolina’s especially overthrow-y history. But it’s for realsies — some legislators in South Carolina think Al Qaeda is going to stop by and fill out some paperwork. This is a real law! A real law. You’d think. Um. It’s. Wait, does. Mind broken. Real law. Only just. Really? I. (Let’s move on.)
  • Not mindhacking your zen is cluttery/unrefreshing. Truly ground-breaking zen: 43 Simple Ways to Simplify Your Life. Sample zenhacks:
  1. Remove your doors
  2. Eat half of each pet
  3. Sit on a big, thick book
  4. Something something keyring holder
  5. Paint clocks cheery pink

But wait

Spider-Man by Wes Anderson.

Decade's Top 10 Creative End-of-Decade Top 10 Lists

Heads up, friends: This post is part of ENGINE’s decade-closing blogsplosion. Click here to witness the rest of the damage. The aughties!

Everybody’s seen 100,000 or so 10 Best Movies of the Decade lists by now. But how many Top 10 Superhero Deaths lists have you seen?

While building yesterday’s monster list of the worst-of-the-decade lists, I came across plenty of oddball lists that contribute mightily to the art and science of original listmaking. Here are 10 of the best and uniquest*.

* - Sorry.