Tortillas Everywhere! (The Power of Tagging Content)

A grocery store can stock tortillas in many places. By the cheese? The ethnic foods section? Near the bread? A manager has to pick one, since it would be unrealistic to keep every product in every place that might make any sense at all.

Here’s the cool thing about your site… It’s not a building. Your content can be in many places that all make sense. How?

When content is tagged, it’s placed in a category. But it can have more than one tag. Each new tag means a new category.

For example, there’s… well, this blog post itself. It’s in the category Content and the category Tagging.

Makes it easy for you to organize, and easy for your customers to find what they want.

Example of Tagged Content: FOG Free Technologies’ Z06-2 product page. Whenever ENGINE writes a new article on Z06-2, we tag it. This way, they all link to each other, and—more importantly—to the sale page.