Competitive Web Design for Small Business: PaisleyFarmhouse.com by ENGINE

There comes a point in any Southern girl’s life when she daydreams of running a classy little shop packed with cool local crafts. Dianne Harvey went on ahead and did it: in May 2007, she opened the Paisley Farmhouse in Milton, Georgia.

And there comes a point in each entrepreneur’s business plan where she has a choice to make… She can have a website that acts as a signpost, pointing people in the general direction of her store—set it ‘n’ forget it. Or she can bring some skilled hands into the kitchen to cook up an online presence with all the trimmings. Yep, you can guess which one a smart gal like Dianne chose.

She wanted a website that looks and feels as warm and fresh as her shop. She needed a way to turn casual buyers into lifelong customers. How can a small business become more than just a seller of goods? How can it become a community?

That’s when ENGINE hopped on board.

The ENGINE Solution

Paisley-Farmhouse-website-by-ENGINE-Industries.jpg

We set out to craft a website that reflects the rural Georgia charm and Metro Atlanta flair of the Paisley. As for that whole community thing, devoting care to email marketing as a part of a cohesive branding effort has proved to be the winning recipe. And the whole thing needed a rock-solid foundation, strong enough to trust with the family business.

Let’s take a look at each slice of the pie…

Design Solution: The Power of Patterns

PaisleyFarmhouse.com earned first-entry status in Smashing Magazine’s Textures and Patterns Design Showcase for its “nicely packaged retro wallpaper tiles.” A couple of interesting points about this background…

Most importantly, it’s the best way to capture the new-old-school cool of the Paisley since much of the store’s appeal is in making new products out of old materials. And here’s a sweet feature: we designed this background to be easily made-over, meaning the site’s decor can change quite a bit depending on seasons, special events, holidays… warm colors in summer, orange for Halloween, you name it.

Elsewhere on the design front… Tying in Dianne’s classic family photos throughout the whole deal adds the ultimate personal touch. It’s the kind of thing you’d see if you strolled into the Paisley during a Saturday open house… so why shouldn’t you enjoy the same experience when dropping by the website?

We also took the time to incorporate photos that show what the store’s many themed sections really look like. We want users to be able to say they’ve visited, even if they haven’t. We’re also rolling out e-commerce functionality soon, including distinct on-shelf photos for dozens of the store’s most popular items.

Finally, the lace and ribbon on the left ties the whole package together, providing good balance with the navigation menu on the right. It all adds up to a singular impression: guests swear they’re connecting with a salt-of-the-earth store with personality and heart, not just clicking around some website.

Branding & Marketing Solution: It’s All About the Customer

The Paisley Farmhouse can’t compete with, say, Hobby Lobby or Target on price, advertising presence, or shelf space. There’s no room in the budget for self-glorifying thinkpiece commercials by some dumb-smart ad firm. But all that glitz and glamor is the secret to success, right? So why do so many of Dianne’s neighbors schedule a weekly trip to the Paisley?

ENGINE helps Diannie stay in touch with her community by lending a hand in creating a useful, relevant opt-in email newsletter, whether that means we write pieces, help arrange stuff, design new images, or what have you. Packed with handy articles, enticing coupons, heartfelt stories, gift ideas, product news, and so on, the newsletter has a very high open rate. Meaning we’ve earned the trust of our customers. Just think how many companies try to crap spam on your inbox once a week… Now imagine having a newsletter that people actually look forward to.

We also dealt up a comprehensive branding package that relates what’s best about the Paisley… from the store’s logo, business cards, and bags, to local ads and hand-written gift certificates, ENGINE’s design expertise helps tell the story. We even designed and set up the manufacture and install of the store’s big sandblasted front signage, plus special event yard signs and in-store section banners.

A full-service presentation strategy… Didn’t we tell you ENGINE’s in it for the long haul?

Development Solution: Built to Last, Built to Serve

All these wonderful courses wouldn’t amount to much without a nice, sturdy table to serve them on.

Content management is a snap with ENGINE’s custom build of Drupal. All sorts of content—new products, newsletters, blog posts—are easy to post and keep track of. Plus, Drupal offers endless expandability. Drupal’s clean and hearty development tools also boost the site’s SEO capabilities. And the same local crafters that are eager to set up a table at Paisley craft fairs are also willing to pitch in articles that make their way into the newsletter or the site’s blog. Drupal helps turn the typical guest-blogging fiasco into a well-run potluck of content.

Our working relationship with the Paisley means we stay up on design tweaks and useability testing. ENGINE is more than just a webmaster to the Paisley Farmhouse. We really are in this together!

Paisley-Farmhouse-website-by-ENGINE-Industries.jpg

The Paisley Just Wouldn’t Be the Same Without ENGINE

Dianne’s got enough on her plate as a small-business owner. She shouldn’t have to fuss with every detail of the whole operation. It pays to have us around, you could say.

From the foundation to the trim, Dianne’s lifelong vision kicks into gear every morning she opens for business.

Pull up a chair and make yourself at home at PaisleyFarmhouse.com.

Looking for a website that’s more than just a website?

Click below to learn more about some of the services we delivered for the Paisley Farmhouse, or, as always, contact us.

Comments

Great Questions about WWW

Great

Questions about WWW

One more time please! this is

One more time please! this is all i could say to request you for posting some more great contents like this again.
[ whole body garcinia cambogia ][ Research Verified Garcinia Cambogia ][ where to buy whole body garcinia cambogia ]

Its a

Its a great masterpiece written up here i wish to have a more brief reading of it now and in future.

After reading up this blog i

After reading up this blog i have shown some great interests in these type of blogs and would say that it needs to be bookmarked now.

On my first visit i really

On my first visit i really got surprised while stumbling upon these categories of blog reviews written here, i awaited a lot for this and now finally got the solution here only.

A splendid masterwork

A splendid masterwork notified on this destination, maybe something more could be included here for a great work and liking users.

 Brilliant masterpiece being

 Brilliant masterpiece being written here, made me pretty delighted while reading throughout those and made me enlighted with logice completely

Excellent explanations shown

Excellent explanations shown here, would make me more notifiable in future need of this occurrence a noteworthy experience seen before.

A splendid masterwork

A splendid masterwork notified on this destination, maybe something more could be included here for a great work and liking users.

This post is so informative

This post is so informative especially the images posted here do make this blog more outstanding in comparison to others maybe this post needs to be briefed here

Really these contents needs

Really these contents needs to be shared on social networking sites as they are really the brief and great masterpieces here

Got some depth knowledge in

Got some depth knowledge in advance after having a quick and brief glance on to it, thanks a lot for sharing here on this webpage.
I am in need of some more video clippings here so that some more explanations are available here to share with me. that would be an added advantage for me to get more groomed up always.

These are really a superb

These are really a superb showcases here I am glad to have a review of it.

Extremely detailed

Extremely detailed information in your articles is the best aspect of your content. Specifically the last section, I was searching for such information much.

The post is completely

The post is completely fantastic! Lots of great information which we all require! Also love to admire the time and effort you put into your articles and valuable information you offer! I will surly bookmark your blog for regular check up to learn more.

best regards

have just visited PaisleyFarmhouse.com and I must say that I was really impressed! not only the idea itself is stunning, but also the design is so nice and pleasant. you don’t often come across a project so masterly fulfilled. with you further success and hope more interesting projects are yet to come.

You might have a great deal

You might have a great deal expressing very much to provide. Lets hope individuals comprehend this kind of check out into the web page.

referencesandeducation.info

I agree with your Blog and I will be back to check it more in the future so please keep up your act.

education

Obtaining a criminal justice degree with the easy following steps.

local geo marketing

When i go along with your website in addition to We are here we are at check this far more in the foreseeable future therefore remember to sustain your act.

Minneapolis, MN

Thanks for nice share! the design looks so impressive…

What is Ibeacons?

We agree with your blog along with I’ll be time for examine the idea a lot more sometime soon consequently you need to keep up your own take action.

http://garciniums.tripod.com

Hats off for publishing this unique comments here, would be used always for best outcomes.
No content is comparable and admirable then this mentioned for the explanations, a must one to
Great information shared with the users here, if eel delighted with it.
A most trusted one to get onto this platform while reading this article, noteworthy one to read

phytoceramide 75%

Wonderful post. That may be what When i had been seeking. I adore your blog and also When i appreciate your efforts. Ones article is very great for me and others to sort out. Let me absolutely keep coming back in your web site regarding a lot more goods. All the best in the future articles.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <em> <strong> <cite> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Adds typographic refinements.
CAPTCHA
Thanks! Last thing... please solve this simple math problem: *
minus zero equals two
Solve this math question and enter the solution with digits. E.g. for "two plus four = ?" enter "6".
By submitting this form, you accept the Mollom privacy policy.

AddToAny

Share/Save