Apparently Stones Are for Drinking Now [Three Best Things 4/19/10 - 4/25/10]

Thing: Don’t throw that out! Editing like it’s paper destroys journalistic value by Jonathan Stray.

Thing: What’s in a Nickname? In Spirits World, an Implied Relationship by Ad Age. Coke. Jack (and Coke). VW Bug. Mickey D’s. Keys to the Beemer. The Big Apple, ATL, what happens in Vegas. A Louis bag and a pair of Chucks. Some brands have earned nicknames from their patrons the old-fashioned way, but the new marketing thing is to try and force nicknames on people, like this is first grade recess and Brand X is telling us we have to call it Musclebutt The Impossible because it climbed up the slide backwards woooooooo.

Corporations have successfully incorporated nicknames before, but only after the nicknames arose organically. Federal Express wouldn’t have changed its name to FedEx if everyone hadn’t already been calling it FedEx for years. Same story with the former Kentucky Fried Chicken. America Online. The obvious difference between these and Keystone Light trying to get you to call it Stones is FedEx and KFC and AOL didn’t force the change, as if they’re Brand Jœhanndreus X deciding to go by its middle name during its sophomore year because college girls seem to like weird names.

Who knows; maybe it’ll work. Seems more like they’re trying to fit in with Sam, the Captain, Heiny, Jager, Bud, Maker’s, PBR, Henny, and Natty. Also we’ve decided we want you guys to start calling us Eng.

Thing: As Australian comedy trio Axis of Awesome demonstrates, all you need to do to write a hit song is use the four-chord progression that’s used in every other hit song. Or just about. Medley us: [NSFW: Three cusses.]

Bonus Bonus Bonus

Comments

Good post. Impressive

Good post. Impressive writing. Thanks for sharing.

Many people believe that they

Many people believe that they can build up their body muscles simply by doing exercise and eating a healthy diet. But sometimes it is not possible and there are some instances when people suffer from many diseases in spite of doing regular exercise and eating good diet. The most important thing is to take some food supplements also along with your diet. Food supplements provide you with the right amount of minerals and vitamins in your body. Everybody does not have time to go for exercise or to take a balanced diet to lifestyle restrictions. Your food should be rich in adequate amount of minerals, vitamins, fats, proteins, carbohydrates, water and roughage to get proper nutrition. A balanced diet should not only be right in quantity but it should also have right quality.

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