The Balkanization of Search?

While bloggers are known to nerd out at the idea that we’ll wake up tomorrow to see Twitter or Facebook (or Bing!) have taken Google’s throne, the near future likely looks more like this:

Cool Search Engines That Are Not Google

Instead of a Cold War between Google and the social media giants, doesn’t it seem more feasible that people will rely less on one engine for everything? Collecta is a better real-time search engine than Twitter (and, therefore, MUCH better than Google), but is it better than

Clearly, one search engine cannot meet every need. And, with the explosion of mobile apps, average users are more comfortable than ever with the idea of using different software tools for different tasks.

To use a particular example, I spent a couple hours last weekend comparing football ticket prices at several different broker sites. With FanSnap, I could’ve spent a couple minutes. Sure, Google could come up with something similar, but do we really need them to?

Google's New Wonder Wheel Feature: Bad SEO

By now, perchance you’ve heard of Google’s new Wonder Wheel experiment. It looks like that thing YouTube tried for a couple weeks, where each video linked to related videos by using a little interactive zoomy thing. It didn’t last long.

Obviously, the Google Wonder Wheel uses Flash, so it’s pretty bad SEO. No telling how Google plans to get its Wonder Wheel to show up on search result pages for crucial keyphrases like wheel experiments without using lots of good text about experimenting with wonder.

How will the Wonder Wheel affect search marketing? Obviously, to ride the wheel high, we’ll all want to pepper our useful and authoritative content with a little wheel-optimized text. Like so…

A wheel is a circular device that rotates on its axis, facilitating movement while supporting a load or performing labor in machines. Common examples are found in transport applications. A wheel, together with an axle, overcomes friction by facilitating motion by rolling. For wheels to rotate, a momentum needs to be applied to the wheel about its axis, either by gravity or application of another external force. More generally the term is used for other circular objects that rotate, such as a ship’s wheel, steering wheel, or flywheel.

Don’t ride solo, Engineers—you’re gonna want to get in the HOV lane ‘cause here comes the traffic!

#1 Reason Why Twitter Is Not the Next Google (Besides the 10 Most Obvious Reasons)

Regarding this

There are at least 10 glaring reasons why this is silly, which we’ll set aside. Here’s the #1 most overlooked Twitter loves Twitterreason why this won’t happen:

  1. The popular links on Twitter are all about Twitter.

Most Twittering is still about the act of Twittering. “What are you doing?” still means “In what context are you Twittering?”

And this is fine. Many people also use Twitter in other ways, but none that amount to a great search engine.

The problem with The Social is it’s made up of people, and people mostly like to talk about themselves.

Just imagine we live in a world where people look up things like the history of the Napoleanic Wars, where to buy AV cables nearby, pics of Gina de Laurentiis, and Marvin Gaye singing the national anthem.

Some people, mostly those who live outside of Twitter, like to use search engines to search for things… even things besides Twitter and why Twitter is the new Google.

Yes, we all yearn to reach the great cloud New Jerusalem, socially zenloading wonder into our hivemind. And yes Twitter is useful, exciting, and fun, and it’s cool to see people and businesses finding new ways to use it. And, most importantly, Google will soon have to find special places in its algorithms for Twitter’s impact on the ways people use links now.

But let’s take a break from Twittering THE NEW GOOGLE every time Jimmy Fallon mentions a website on TV.