There are at least 10 glaring reasons why this is silly, which we’ll set aside. Here’s the #1 most overlooked reason why this won’t happen:
- The popular links on Twitter are all about Twitter.
Most Twittering is still about the act of Twittering. “What are you doing?” still means “In what context are you Twittering?”
And this is fine. Many people also use Twitter in other ways, but none that amount to a great search engine.
The problem with The Social is it’s made up of people, and people mostly like to talk about themselves.
Just imagine we live in a world where people look up things like the history of the Napoleanic Wars, where to buy AV cables nearby, pics of Gina de Laurentiis, and Marvin Gaye singing the national anthem.
Some people, mostly those who live outside of Twitter, like to use search engines to search for things… even things besides Twitter and why Twitter is the new Google.
Yes, we all yearn to reach the great cloud New Jerusalem, socially zenloading wonder into our hivemind. And yes Twitter is useful, exciting, and fun, and it’s cool to see people and businesses finding new ways to use it. And, most importantly, Google will soon have to find special places in its algorithms for Twitter’s impact on the ways people use links now.
But let’s take a break from Twittering THE NEW GOOGLE every time Jimmy Fallon mentions a website on TV.