Georgia

Unveiling the Best Magazine Articles Ever and the Mood Swings of America: Three Best Things 7/26/10 - 8/1/1

Thing: The Best Magazine Articles Ever by Kevin Kelly. KK is putting together a list of the best magazine articles ever, spanning from an 1816 article on criticism to a piece from tomorrow’s New Yorker on hospices, and people are voting on them. This is the most obvious instant bookmark you’ve come across in quite some time.

Thing: Your Complete Guide to Bad Burqa Puns by Muslimah Media Watch. For newspaper headline editors, stupid burqa wordplay has replaced meet the new boss, same as the old boss as the cliche of choice.

Thing: Mood, twitter, and the new shape of america by Harvard’s Complexity and Social Networks Blog. Some math people did a Twitter-data thing to map our state-by-state zeitgeist as it changes throughout the day and across the country. You can read about how they did it, or you can watch the mesmerizing video:

Conclusions: people in Florida and California are pretty much never unhappy; Georgia is happy but the relatively grumpiest state in its neighborhood; and the Mississippi delta region and parts of the midwest are pretty much never happy.

America’s favorite time of day: quittin’ time is an obvious favorite, but early birds (people up between 5 AM and 7 AM) tend to be obnoxiously chipper* and have skewed our whole mornings green. America’s least favorite time of day: the post-lunch-pre-quittin’-time death march is pretty bad, but apparently oceans of horror start washing all over Twitter after 1 AM. Except in Florida and California, where they just have oceans of warm water.

* Full disclosure: I’m an early bird.

ENGINE Launches E-commerce Site for FOG Free Technologies

FOG Free Technologies needed to make their cleaning chemicals available online. Engine handled branding, overall online strategy consultation, user-interface design, Drupal theme development, e-commerce development, and search engine optimization and marketing.

The site’s focus is, of course, selling products. Every page is designed to lead to the store, where customers can order with ease.

We created a clean user interface that could easily be expanded as the store’s offerings grew. Its color scheme was inspired by FFT’s environmentally friendly wastewater solutions.

Part of the SEO strategy was making an article-based reference catalog. We brainstormed actual reasons why customers would need FFT products (including many based on true stories), then wrote Solutions for each of these problems. These are all tagged and keyword-conscious, great for SEO.

Tools we used included Drupal, Ubercart, Paypal, and several key Drupal modules like the Drupal taxonomy system and Thickbox.

FOG-Free-Technologies-website-by-ENGINE-Industries.jpg

Online Overhaul for Lewallen Construction

Atlanta, GA - Lewallen Contruction recently chose Engine Industries to redesign and rebuild the Lewallen Construction website. With a great brand identity, Lewallen Construction needed an online presence reflecting their quality work.

Many of Lewallen’s potential clients are international… meaning Lewallen’s website has one chance to make a good impression. It was essential to make a site that could be updated frequently with new services and project photos, and that could be used with little effort.

The result is an easy-to-use website that is well-organized and presents the user with a no-nonsense interface… quick and simple.

Tools used to build this solution included Drupal, Views, and Thickbox.

Lewallen-Construction-website-by-ENGINE-Industries.jpg

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