FOG Free Technologies

FOG Free Technologies needed to make their cleaning chemicals available online. Engine handled branding, overall online strategy consultation, user-interface design, Drupal theme development, e-commerce development, and search engine optimization and marketing.

The site’s focus is, of course, selling products. Every page is designed to lead to the store, where customers can order with ease.

We created a clean user interface that could easily be expanded as the store’s offerings grew. Its color scheme was inspired by FFT’s environmentally friendly wastewater solutions.

Part of the SEO strategy was making an article-based reference catalog. We brainstormed actual reasons why customers would need FFT products (including many based on true stories), then wrote Solutions for each of these problems. These are all tagged and keyword-conscious, great for SEO.

Tools we used included Drupal, Ubercart, Paypal, and several key Drupal modules like the Drupal taxonomy system and Thickbox.

A grocery store can stock tortillas in many places. By the cheese? The ethnic foods section? Near the bread? A manager has to pick one, since it would be unrealistic to keep every product in every place that might make any sense at all.

Here’s the cool thing about your site… It’s not a building. Your content can be in many places that all make sense. How?

When content is tagged, it’s placed in a category. But it can have more than one tag. Each new tag means a new category.

For example, there’s… well, this blog post itself. It’s in the category Content and the category Tagging.

Makes it easy for you to organize, and easy for your customers to find what they want.

Example of Tagged Content: FOG Free Technologies’ Z06-2 product page. Whenever ENGINE writes a new article on Z06-2, we tag it. This way, they all link to each other, and—more importantly—to the sale page.