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TheInformedChoice.com: Nipped, Tucked, & Ready for Its Mobile Closeup

Atlanta cosmetic surgery consultant Carol Martin had three problems:

  1. Her site’s tricky-to-use Flash navigation was as hard for search engines to read as it was for humans… and it was even worse for those on mobile devices like iPhones and iPads, obviously.
  2. She was unable to update her own site’s content without paying a webmaster to do it for her.
  3. Her Flash-intensive e-commerce section was arranged so that each product was piled into the same page, which was all of course damn near invisible to Google and mobile devices. Since she’d switched from static pages to a Flash setup, her sales had fallen.

Our solutions:

  1. Rebuild the menu navigation using jQuery to achieve better aesthetics, better functionality (it now feels like you’re tactilely moving the slider instead of just aiming and praying), better usability, and better search engine visibility. Plus it works on iPads, BlackBerrys, and other mobiles now, making the entire site accessible to users on the go.
  2. Customize WordPress for her, empowering her to update any of her own content from any computer at any time without any middle man whatsoever. We even rebuilt her old design as a custom WordPress theme.
  3. Convert Flash-based store into static pages, making each individual page capable of pulling in traffic from search engines and improving usability.

Simple as that:

See the Before & After -- New Drupal Site for Westlake Laboratories

Drupal proved to be a good fit for Ohio’s Westlake Laboratories — mainly so they could take advantage of its extensibility and tremendous Ubercart E-commerce module.

This also meant de-GeoCitying their cluttered and broken look in favor of a minimal custom Drupal theme. The new design flexes to fit the user’s setup, unlike the old design in which page elements rearrange themselves at will and just get crunk all over:

Need paintless dent repair in Atlanta? Listen, I know this guy.

So, we recently completed a small site for paintless dent repair expert, Mr. Wayne Hicks. His situation was pretty common. He needed an online presence, but the content wouldn’t be changing regularly. He wanted users to be able to fill out a simple form to request a free estimate. No problem. He also wanted to show up in local business listings on search engines. Again, no problem.

The project went off without a hitch. No problem.

Paintless Dent Repair in Atlanta, GA – paintlessrepair.net

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