2009

You Deserve $100 -- Here's Our Web Design Client Referral Deal

We have a proposition for you.

We want to give you $100; let’s get the ball rolling. All that needs to happen: You send a friend or colleague our way. If we end up taking on a website project for them, we owe you a $100 finder’s fee.

Your neighbor’s grandma needs a WordPress site? $100. Son-in-law needs Drupal work? $100.

That’s $100 for you, from us, if you send us someone who becomes our client. Thank goodness, we can finally send Ben Franklin home to you.

Example scenario:

Your aunt: My small business needs a new website.
You: You should hire Engine.
(She hires Engine)
Us: Here is $100.
(We give you $100)
You: Thank you.

Stipulations:

  • Make sure they mention your name when they contact us. Obviously.
  • No chicanery. We know you won’t do this, but we want to make sure nobody else tries any of that oh-boy-I’ll-get-my-friend-to-refer-me-and-we’ll-split-the-$100 nonsense. We’re all grownups here.
  • No limit. We love building websites as much as you love getting $100. Which means we’d be insane and cruel to cut off you and us both. This offer stands, rain or shine. Why not refer 10 friends at once? One friend per season? 1,000 friends by 2049? Think big!

These are our terms. Your task: Make it rain like Tlaloc.

Three Best Things 8/31/09 - 9/6/09: Atlanta, GA... Where Seth Godin flies for lunch.

  • Phenomenal (and brief) must-read: Clive Thompson on the New Literacy. You know how certain elderly saints o’ the Lord hang on to the notion that all these fly-by-night SMS-chatblogging and social-textbooking fads are bad for the children’s writing skills? That these flash-in-the-pan wikitubers are robbing themselves of literacy with every single e-minute spent deleting spreadsheets willy-nilly on the Wii-game and the digi-puter? Because back in my day we learned how to write Honus Wagner’s name in cursive by torchlight, back when a person applied for a job at the Pony Express without needing an app forum 2.0 motherboard widget WIDGET, and now they’ve got these portable gang phones with the RAM modules and the CNN quiz shows by satellite!?

I’ve been saying it myself for years, but you’ll likely find a new Stanford study a little more convincing: turns out writing — even if it means Flickr-hacking out some status-cyberspams on the whoozy-Twitterzit while uploading entire iTunes to your buddy lists — is good for your writing. Embrace it: the internet is good for you, but even better for your kids.

BONUS: The Godfather 3 Syndrome, finest of the many things written about Jay-Z and Raekwon this week.

Fighting Internet Explorer 6 AND Poverty? Ultimate Win-Win

All-around A++++ would link again great move by Microsoft: their Browser For The Better project offers to donate sixteen meals to Feeding America for every user who upgrades from IE6 to IE8.

If any tech-savvy individuals needed one more reason to encourage their grandpas and office IT guys to join the times, this is it. Don’t you sort of want to download IE6 just to upgrade it?

Three Best Things 8/24/09 - 8/30/09: Rap Quietly To Yourselves

  • Repentant KKK leader reflects on the moment when hate succumbed to grace.

    (Grace as in “mercy,” but also grace as in “charm,” right?)

  • Thoroughly enjoyed Wired’s series on the ultimate mystery that is the existence, let alone dominance, of Craigslist. More here, here, and here, every bit of it worth marveling at in hushed wonder.
  • Young fellow plays an obscure instrument known in southern Philadelpha as a “pens & desk.” While rapping!

This reminds me of my semester as a middle school student teacher. There was one kid who didn’t like class stuff, but loved writing raps. Obviously, I encouraged him to write rhymes then.

We had a free period one day, and he was spitting while another kid banged on a table. Most of the other students were trying to read, so I uttered a sentence that may never have been spoken before or since: “Guys, please rap quietly to yourselves.”

Fox News Says SEO Is a Scam?

Unlike WMDs, of course.

Last week, Fox News claimed SEO means “working full-time to create thousands of other Web sites that link to the spam site.” Not only does this have nothing to do with SEO, it would actually be a totally worthless strategy.

According to Wikipedia, SEO is an Arabic
word meaning “He who can move Egypt”
SEOs outwit Fox News by moving Egypt -- EngineIndustries.com

Since Google and Bing rank pages that have been around for a while and earned reputable links, each of these “thousands of” sites would have no link power to pass on to the “spam site.” Sure, some disreputable types try crap like this, and a few might even make money in the short run, but engines are more likely to ban a site with thousands of spammy links than to rank it highly.

As SearchEngineLand pointed out here, Fox News practices SEO on their sites. On the offending page in question, as a matter of fact. Meta description, sitemaps, and a robots.txt file to boot. Textbook SEO.

And SEOBook notes this “spamlaws.com” site that Fox News is so worked up about is serving “scammy reverse billing fraud fakevertising ads” that can also be found at… (you have three guesses, and the first two don’t count): FoxNews.com! Ta da!

Finally, here’s an interview with the head of Fox’s sixteen-person SEO team.

But whatever. Big media doesn’t understand the internet. That’s hardly news.

CLUNK: How One Bad Website Ruined a Perfectly Wonderful Program

It seems the Cash Free Tax Bonanzas For Clunkers Arbitrarily Doomed Property program was a success, if by success we mean lots of people took money that was given to them. The program’s website (Cars.gov), however, doesn’t have a very high MPG rating. So to speak. Masses of dealers are unable to enter their reimbursement claims due to the website’s awfulness. Pressed for comment, The Man said, “Oh boo hoo hoo.”

See: Cash For Clunkers’ Clunky Website

Previously: Bailouts are so Spring ‘09… Web design is where the real money’s at.

PS: Isn’t it a little bit sad that a broken website dominates one of the most competitive keywords?

Three Best Things 8/17/09 - 8/23/09: Remembering Michael Jackson, Forgetting Brett Favre, & Killin' Nazis

  1. If you only read one Michael Jackson article for the rest of the year after reading 2,138 of them a few weeks ago, make it GQ’s September cover story.
  2. Some things on movies:
    • Uncomfortable Plot Summaries
    • This marvel:
    • I’ve wondered what it is that’s so creepy about the premise of Inglourious Basterds (revisionist WW2 cheat-code rampage by Nazi-scalping Jews). The Peril of Perfect Evil captures a lot of it. (I wrote about five paragraphs here, but deleted them all. They were pretty good and REALLY rambly.)
  3. On an infinitely lighter note, here’s 25 things that are easier to get rid of than Brett Favre.

Three Best Things, 12/7/09-12/13/09: Wesley Willis makes people more counterintuitive.

Free bonus.

How will historians in the year 3000 discuss The Beatles? Especially when it comes to Scottie Pippen’s role in writing “The Battle Hymn of the Republic”?

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