FOG Free Technologies needed to make their cleaning chemicals available online. Engine handled branding, overall online strategy consultation, user-interface design, Drupal theme development, e-commerce development, and search engine optimization and marketing.
The site’s focus is, of course, selling products. Every page is designed to lead to the store, where customers can order with ease.
We created a clean user interface that could easily be expanded as the store’s offerings grew. Its color scheme was inspired by FFT’s environmentally friendly wastewater solutions.
Part of the SEO strategy was making an article-based reference catalog. We brainstormed actual reasons why customers would need FFT products (including many based on true stories), then wrote Solutions for each of these problems. These are all tagged and keyword-conscious, great for SEO.
Tools we used included Drupal, Ubercart, Paypal, and several key Drupal modules like the Drupal taxonomy system and Thickbox.